Harvard Business Review

OCTOBER 2, 2014

Between recent high-profile hires from the fashion and watch industries to the rumored 18-karat gold Apple Watch, some observers are fretting about the company’s trend toward catering to the highly profitable 1%, possibly at the expense of the rest of us. Apple Customers Marketing' But is that really right?

Mass Marketing 10

Mass Marketing Marketing Brand Meyer 10

Harvard Business Review

DECEMBER 2, 2010

Today, Seth Godin examines the challenge of marketing to the world's poor. Its success will depend on the ability to create a market for the idea. Acumen creates these markets using patient capital. So how can the $300 House be marketed effectively? Triple the U.S. population by three. How do we do that? And so it grows.

Marketing 14

Marketing Mass Marketing Early Adopters Venture Capitalist 14

Harvard Business Review

MAY 24, 2016

Some products are truly innovative but stay walled up too long in R&D and then are released to market when they are no longer unique. Four examples in very different industries help illustrate the pitfalls of minivations. Playmobil priced its play set far too low, which allowed customers to make money from it in the resale market.

Productivity 8

Productivity Products Price Arkes 8

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. LVMH’s approach is somewhat unique.

Supply Chain 8

Supply Chain Payback Period Brand Energy 8

Harvard Business Review

NOVEMBER 24, 2010

He also founded Bubblegeneration, an agenda-setting advisory boutique that shaped strategies across media and consumer industries. Cross-functionalizing the marketing mix to drive incremental revenue generation opportunities" isnt reflection (and heaven knows few breakthroughs ever lie down that path ).

Short-term 15

Short-term Guidelines Mass Marketing Telecommunications 15