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Why Companies Are Betting Against Big Ideas

Harvard Business Review

FEBRUARY 29, 2012

This idea of prospect theory, developed by Tversky and Kahneman and reported in a classic 1979 article (for which the Nobel prize was awarded) demonstrated that individuals do not make decisions rationally by selecting options with the highest expected value, because they are risk-averse and 'losses loom larger than gains.'.

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Kahneman Tversky Company Innovation 14
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Why Those Guys Won the Economics Nobels

Harvard Business Review

APRIL 2, 2014

It feels like it’s got a little bit of Kahneman and Tversky in it. In a way it’s surprisingly close to Shiller, but Shiller’s view is that people can’t know the true model and then become excessively influenced by social forces, and can get into a herd mentality.

CAPM 8
CAPM Discount Price Finance 8
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