Innovation Intangible Assets Leadership Media 
Leading Blog
JANUARY 27, 2012
Sonnenberg believes that leaders who have a jaded view of intangible assets will never make the commitment required to reap their full potential. An innovative and creative environment and mindset that reinvents itself every day. And this is true in the social media environment, too.
Harvard Business Review
JULY 3, 2015
Today, however, by exploiting new digital technologies, firms like Apple, Lending Club, and AirBnB have made customer co-creation of value central to their business models and in doing so now rank among the world’s most innovative and valuable firms. Happy about these results, Ann recommends it to all of her followers on social media.
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