The Worst Failure of All Is Wasting a Failure
Harvard Business Review
APRIL 19, 2011
Sebell (mark@creativerealities.com), who are managing partners at Creative Realities, Inc. a Boston-based innovation management collaborative. We often ask executives to tell us about their biggest innovation failures. The CEO and CFO responded with, "A failure to hit ROI and NPV targets." Triage the failures.
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