The Worst Failure of All Is Wasting a Failure
Harvard Business Review
APRIL 19, 2011
The CEO and CFO responded with, "A failure to hit ROI and NPV targets." Create a knowledge management system. Clearly the company was painfully aware of these two failed projects. The problem came with the follow-up question, "Why did example A fail?". The head of R&D remembered it as a failure to properly market the innovation.
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