Please, Can We All Just Stop "Innovating"?
Harvard Business Review
MAY 30, 2012
That piece of language, that aspiration, is innovation. A recent article in the Wall Street Journal , which did not get nearly the attention it deserved, made the case that the word "innovation" has outlived its usefulness. But that doesn't mean the companies are actually doing any innovating. Ouch, that's gonna leave a mark!
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