The CEO as Chief Brand Custodian | In the CEO Afterlife
In the CEO Afterlife
OCTOBER 17, 2011
Wouldn’t you expect more innovation? The reason: a fundamental flaw in the management process that is supposed to renew brand health. The blemish is the abdication of brand attention by top management. I’m not suggesting restructuring the entire brand management system. And, the SWOT analysis is not the way to do it.
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