The CEO as Chief Brand Custodian | In the CEO Afterlife
In the CEO Afterlife
OCTOBER 17, 2011
The reason: a fundamental flaw in the management process that is supposed to renew brand health. The blemish is the abdication of brand attention by top management. CEOs (and to some extent, CMOs) are so preoccupied with Wall Street and/or the management fad of the day that their eye has drifted from the heartbeat of their brands.
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