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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

That’s when it is prudent to increase media spending; at this stage, today’s customers will be ready to listen. And, the SWOT analysis is not the way to do it. Gretzky, Gates, Zuckerberg: Can they see the Unseen? Martin Birt on Gretzky, Gates, Zuckerberg: Can they see the Unseen? Search My Site. Human Resources.

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