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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. The reason: a fundamental flaw in the management process that is supposed to renew brand health. The blemish is the abdication of brand attention by top management. In the CEO Afterlife.

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