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Key Considerations for Small Businesses: What You Need to Know

Strategy Driven

Customer Insight: Targeted Marketing Approaches Knowing your target audience is paramount to business success. Conduct thorough market research to discern customer needs, preferences, and pain points. Tailor your marketing strategies accordingly, utilizing social media, email campaigns, and other digital channels.

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Hackers and Hummingbirds: Leadership Lessons from Facebook CEO Mark Zuckerberg

Terry Starbucker

The word “hacker” has an unfairly negative connotation from being portrayed in the media as people who break into computers. Like most things, it can be used for good or bad, but the vast majority of hackers I’ve met tend to be idealistic people who want to have a positive impact on the world.

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4 Ways to Grow Your Business Organically

Strategy Driven

The HR department has a vital role in choosing the best candidates to fill the positions created by the expansion of your business. Making sure you pursue the recruitment of competent HR staff will improve your recruitment process, diversify your team to increase innovativeness, and reduce, if not eliminate, employee turnover.