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Using AI To Augment Creativity

The Horizons Tracker

“This change enables higher-skilled employees to generate innovative scripts and develop positive emotions at work, which are conducive to creativity.” Supporting work The findings are based on work undertaken in a telemarketing firm. Successful resolution With the aid of AI, the average agent experienced a 2.3-fold

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Marketers, Go Back to Basics

Harvard Business Review

Instead, he says it often pays to focus on bread-and-butter marketing (like direct mail) or even on technical innovations of the past few years that are effective, but less novel (like mobile websites). The secret that both Matt and Tissa's Inn have discovered is that successful marketers need to go where the competition isn't.