Intangible Assets and Morale - Leadership Digital

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Intangible Assets

Morale

On Creative Accounting: Two Creativity Myths

Harvard Business Review

NOVEMBER 29, 2010

Two myths about creativity underlie the squeamishness: First, that creativity is morally, ethically good. So, by definition, creativity is morally neutral. The Balanced Scorecard's primary form of novelty is that it takes into account the intangible assets that are so crucial for information-age companies.

Creative Accounting

Creative Accounting Creativity GAAP Balanced Scorecard

Profiting from the Golden Rule

Harvard Business Review

OCTOBER 25, 2011

Even accounting rules specifically dealing with reputation — goodwill and intangible assets — are subject to frequent rule changes and endless debate. Our system of financial accounting rewards quarterly profits, but struggles mightily to place a value on ethical behavior.

Intangible Assets

Intangible Assets Ethics Short-term Reputation

On Creative Accounting: Two Creativity Myths

Profiting from the Golden Rule

Stay Connected