IRR Management Marketing Short-term 
Harvard Business Review
FEBRUARY 7, 2012
For example] the longer term payback on solar helps us get to scale down the road.". In essence, Bedore was saying that Walmart recognizes that it can help take the solar market to scale, thus lowering its costs in the future. We worship internal rates of return (IRR) to our detriment. look at where the investment gets us.
Harvard Business Review
SEPTEMBER 24, 2014
and an IRR of 27% for those companies with the most aggressive, science-based goals and actions on climate. Even those hippies over at asset manager Lazard calculate that the cost of solar PV technologies has dropped nearly 80% in five years. Two other pillars of society — government and citizens — need to make headway as well.
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