Unilever’s Big Strategic Bet on the Dollar Shave Club
Harvard Business Review
JULY 28, 2016
The scrappy startup, launched in 2012, offered a blades-by-subscription service for as little as $3 a month and quickly grew to a team of 45 engineers and 3.2 Dollar Shave Club filed a countersuit in February.). According to The Wall Street Journal , Unilever’s online sales in China have reached more than $161 million.
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