The GOP Needs a New Product, Not a New Brand
Harvard Business Review
MARCH 26, 2013
The party has been selling pretty much the same product for more than three decades now, while market conditions have changed. It's like the flailing companies in Ted Levitt's classic HBR article " Marketing Myopia " that err by thinking their job is to sell a product rather than satisfy a customer need. Lafley and Roger L.
8 
Let's personalize your content