Loyalty, Present Value and Strategy

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Loyalty

Present Value

Strategy

Why Some Digital Companies Should Delay Profitability for as Long as They Can

Harvard Business Review

MAY 4, 2017

When Patrick Collison, CEO of electronic payments company Stripe, helped kick off our second-year strategy course at the Stanford Graduate School of Business this year, he observed that this has created one of the most profound differences in decision criteria between leaders in industrial-era and internet-era companies. So is Facebook.

Collison

Collison Net Present Value Company Short-term

How CMOs Can Get CFOs on Their Side

Harvard Business Review

NOVEMBER 25, 2013

CFOs are more interested in capital investment estimates, net present values, and a clear outline of the trade-offs of any investment. It’s the CMO’s job to make sure that metrics reflecting the health and value of the customer base –net present value, lifetime value, return on loyalty, cost per acquisition – get on the balance sheet.

CFO

CFO Short-term Long-term Benchmarking

Leadership Digital

Why Some Digital Companies Should Delay Profitability for as Long as They Can

How CMOs Can Get CFOs on Their Side

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