Remove Loyalty Remove Storytelling Remove Technology Remove TSR
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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

Neither Gen Z nor millennials have blind loyalty to brands or their employers; they grew up during The Great Recession and saw first-hand how this loyalty didn’t pay off for their parents. Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. TED: Spread ideas.

article thumbnail

Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

Neither Gen Z nor millennials have blind loyalty to brands or their employers; they grew up during The Great Recession and saw first-hand how this loyalty didn’t pay off for their parents. Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. greater revenue growth.