Strategy Driven

OCTOBER 26, 2023

Use storytelling to humanize your brand, making it relatable and engaging. Authentic stories build trust and foster brand loyalty. Foster Customer Engagement and Loyalty Your existing customers are your brand’s best advocates. Share your brand’s journey, its values, and the challenges you’ve overcome.

Brand 110

Brand Strategy Loyalty Audience 110

CO2

APRIL 1, 2022

Neither Gen Z nor millennials have blind loyalty to brands or their employers; they grew up during The Great Recession and saw first-hand how this loyalty didn’t pay off for their parents. Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. TED: Spread ideas.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

CO2

APRIL 1, 2022

Neither Gen Z nor millennials have blind loyalty to brands or their employers; they grew up during The Great Recession and saw first-hand how this loyalty didn’t pay off for their parents. Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. TED: Spread ideas.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. The principles of destination storytelling. Measurement can take many forms, including brand perception, purchase intent, brand preference and loyalty, or word of mouth.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

JANUARY 12, 2017

Advances in genome-sequencing technologies and powerful analytics are increasingly being used to pinpoint errant genes and other molecular abnormalities that drive cancer’s growth. The best brands use storytelling to amplify the company’s manifesto and mission. Tell a great story. Use social media in an effective way.

Company 8

Company Health Care Storytelling Pharmaceuticals 8

Harvard Business Review

NOVEMBER 18, 2016

Amazon, Facebook, Google, and Apple are accelerating consumer expectations and what’s technologically possible, from same-day delivery to machine-powered image recognition. Amazon patented predictive stocking in 2014, and saying that AI, machine learning, and personalization technologies have improved since then is an understatement.

Retail 8

Retail Price Technology Brand 8

Harvard Business Review

APRIL 18, 2013

They are also responsible for 56% higher customer loyalty scores and correlated with 44% higher retention rates, leading to great gains in productivity over the long run. Call it marketing or communications or storytelling or design, but make sure you''re getting across how much you care about your vision and how you''re working towards it.

Cooper 8

Cooper Customer Loyalty Storytelling Career 8