The Smart Way to Make Profits While Serving the Poor
Harvard Business Review
JUNE 20, 2012
However, as I discussed in my last post , the model has a fatal flaw: It inevitably requires an impractical penetration rate of the target market — often 30% or more of all consumers in an area. This blog post was excerpted from Erik Simanis' article " Reality Check at the Bottom of the Pyramid " in the June issue of the magazine.
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