The Smart Way to Make Profits While Serving the Poor
Harvard Business Review
JUNE 20, 2012
Most companies trying to do business with the 4 billion people who make up the world's poor follow a formula long touted by bottom-of-the-pyramid experts: Offer products at extremely low prices and margins, and hope to generate decent profits by selling enormous quantities of them. At the bottom of the pyramid, it's a losing proposition.
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