Management by Objectives Marketing Objective Technology 
Ask Atma
JANUARY 2, 2011
And the Fundaments of managing by objectives : Cascading of organizational goals and objectives, (For example, a top level goal of increasing sales by 20% over a defined period may require a bottom level goal of increasing marketing effectiveness or marketing coverage in order to reach the sales set.). Measurable.
Harvard Business Review
SEPTEMBER 13, 2018
The capacity and willingness of managers to plan developed throughout the century. Management by Objectives (MBO) became the height of corporate fashion in the late 1950s. It seemed sensible, therefore, for executives to identify their objectives. The world appeared predictable. The future could be planned.
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