Deep Motivations, Not Competencies, Drive Leadership Performance
The Empowered Buisness
JULY 14, 2015
A successful CMO (Chief Marketing Officer) is likely to have such MAPs as – strong motivation toward options (ie., It is one of three core motivational drivers identified by McClelland. 2. Improved leadership teamwork, cohesiveness and performance. The other two motivation drivers are Affiliation and Achievement.
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