Skip Prichard

JULY 22, 2019

For example, he worked purposefully to fashion an image of himself as a hardworking, hands-on inventor (he once reportedly smeared soot on his hands and face before an interview to bolster that reputation). [1] Human capital: who you are as a leader of innovation . Social capital: who you know with key expertise and resources.

Innovation 82

Innovation Social Capital Reputation How To 82

Harvard Business Review

AUGUST 9, 2012

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. Actually, we already know in great detail what the new model of marketing will look like.

Marketing 20

Marketing Social Capital Media Influence 20

Harvard Business Review

MARCH 5, 2013

But we got returns on our investment as well: Our employees were proud of the company and eager to participate; the disaster areas provided some of the best training on how to solve complex dilemmas; and of course the reputation of the company improved tremendously. Scaling Social Impact Insights from HBR and The Bridgespan Group.

Social Capital 10

Social Capital Report Finance Transportation 10