Math Anxiety Affects Consumer Preferences for Discounts
Harvard Business Review
JUNE 20, 2013
People who suffer from math anxiety prefer easier-to-process dollar discounts (" $10 off the regular price of $50") over percentage discounts (" 20% off ") and sometimes make suboptimal decisions because of that preference, says a team led by Rajneesh Suri of Drexel University. Marketing'
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