Marketing, Payback Period and Reputation

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Marketing

Payback Period

Reputation

Accelerating Customer Adoption at the Bottom of the Pyramid

Harvard Business Review

JANUARY 31, 2013

Whether your goal is to tap this enormous, underserved market for a revolutionary new product, or to impact as many people as possible with a novel healthcare intervention , the question is the same. They encourage viral marketing through early adopters. For example, the drip irrigation we sell has an average six-month payback period.

Early Adopters

Early Adopters Payback Period NGO Influence

How to Better Manage Your Company’s Utility Bills

Harvard Business Review

NOVEMBER 24, 2015

Utility bills in major markets have been consistently increasing faster than inflation and are forecasted to continue to do so. In our experience, well-designed retrofits can deliver 20%-50% energy savings with fast payback periods. We believe that this view is quickly becoming obsolete.

Management

Management Payback Period Energy Supply Chain

Leadership Digital

Accelerating Customer Adoption at the Bottom of the Pyramid

How to Better Manage Your Company’s Utility Bills

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