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6 Concepts for Creating What People Love Before They Know They Want It

Leading Blog

NOVEMBER 22, 2011

“Demand creators figure out how to solve the big and little hassles we all face—and they make our days easier, more convenient, more productive, and simply more fun,” writes Adrian Slywotzky in Demand. Slywotzky has identified six insights and behaviors of demand creators: Make it Magnetic. We think the odds of success are pretty good.

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The Upside: A book review by Bob Morris

First Friday Book Synopsis

MAY 21, 2011

Slywotsky with Karl Weber Crown Business (2007) Dimensions of “a new strategic imperative&# I have read all of Adrian Slywotzky’s previously published books and reviewed most of them. The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs Adrian J.

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