Marketing Stephenson Technology Trends 
Harvard Business Review
JULY 14, 2017
Extrapolating from past trends is useful but limiting in a world of accelerating technological change. Rising sea levels flood Manhattan in Kim Stanley Robinson’s New York 2140 , prompting hedge fund managers and real estate investors to create a new intertidal market index. Science fiction can help.
Harvard Business Review
MARCH 16, 2015
Randall Stephenson of AT&T explained, “We had 270,000 people we employed around the globe. ” Staton identified the challenge of managing a global brand: “We had the McDonald’s brand, and in each country our market share and the product life cycle were in different stages. Currency really had a big effect.”
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