Trust, Transparency and Value — How Google Is Working to Improve Online Advertising for Everyone - SPONSOR CONTENT FROM GOOGLE
Harvard Business Review
MAY 7, 2018
By Sridhar Ramaswamy, Senior Vice President of Ads & Commerce, Google. Consumers should get relevant and useful ad experiences; publishers should be rewarded for quality content; and advertisers should be seen by real people, with impactful placements on appropriate sites and apps.
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