2001 Audience Operations ROI 
Great Leadership By Dan
NOVEMBER 1, 2007
Excerpt from “The ROI on People- The 7 Vectors of Research Robert W. TQ – Technical/Operational Quotient Top leaders know the business. They have the operational skills to make things happen. They are able to relate to diverse audiences. There is no shortage of bright people. Again, the news is good.
Harvard Business Review
FEBRUARY 22, 2011
Our audience was composed of C-level digital executives from nearly a hundred major media brands. Wired reported late last year, "The top 10 Web sites accounted for 31% of US page views in 2001, 40% in 2006, and 75% in 2010." Adding a profile on Facebook has little to no impact on Facebook's operating costs.
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