HR Digest

FEBRUARY 14, 2024

It’s about creating a pathway for new hires to understand, adapt, and align with the company’s ethos, vision, and operational methodologies. Customization ensures that the software feels like a natural extension of your organization’s operations, rather than a one-size-fits-all solution.

Software 52

Software Efficiency Process Training 52

Strategy Driven

JULY 23, 2020

With Zoho Cliq it’s possible to operate multiple channels, simultaneously. Sendible is a platform designed for social monitoring, analytics and audience engagement. Using Sendible you can track ROI from the dashboard, providing you with a clear picture of your successes.

Software 65

Software Productivity Products CRM 65

Strategy Driven

APRIL 1, 2020

After all, there are over 30 million small businesses operating around the United States. After all, your audience associates your brand with the fun they’re having! That’s good news in terms of ROI. Succeeding in business can be an uphill battle. That stacks up to a huge degree of competition. The result? That’s invaluable.

Brand 76

Brand Apparel Stress B2B 76

Miles Anthony Smith

NOVEMBER 7, 2019

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” It grows sales.

Marketing 105

Marketing Content Audience Brand 105

Lead Change Blog

JANUARY 12, 2015

They are the preeminent networkers always on the prowl for links to getting an audience with those with the gold. Numerator thinkers operate with an abundance mentality; denominator thinkers use a scarcity mentality. Unlocking the keys to numerator thinking can lead to increasing influence and worth among the units you serve.

Innovation 150

Innovation Budgeting Strategic Planning Tools 150

Great Leadership By Dan

OCTOBER 9, 2012

In comparing the top-quartile of companies in terms of share of women in executive committees against companies that have all-male executive committees, McKinsey found that the former companies exceeded the latter by 41% in return on equity and by 56% in operating results. Decide who the audience should be and be selective.

Leadership Development 249

Leadership Development Development Committee Leadership 249

The Horizons Tracker

AUGUST 18, 2019

The 140km or so race across 7 mountain passes has attracted a global audience, with participants from all corners of the globe tackling one of the toughest events in the amateur cycling calendar.

Customer Loyalty 66

Customer Loyalty Education Loyalty ROI 66

Great Leadership By Dan

NOVEMBER 1, 2007

Excerpt from “The ROI on People- The 7 Vectors of Research Robert W. TQ – Technical/Operational Quotient Top leaders know the business. They have the operational skills to make things happen. They are able to relate to diverse audiences. There is no shortage of bright people. Again, the news is good.

Agility 120

Agility Leadership Goleman ROI 120

Strategy Driven

APRIL 17, 2023

Financial consultants are a one-stop solution for all your financial concerns – be it tackling operational challenges or looking for investment opportunities for your business. While this process might seem time-saving, it can in fact jeopardise business operations in the long run.

Finance 101

Finance Budgeting How To Credit Scoring 101

Strategy Driven

NOVEMBER 25, 2019

Promoting your hotel to your target audience, increasing occupancy rates and online bookings, maximising your ROI and engaging with guests can often be an overwhelming task. With the massive increase of online shopping, it’s no surprise that hotels need to market their brand online to their target audience. Online marketing.

Hotels 66

Hotels Marketing Tips Audience 66

Harvard Business Review

DECEMBER 14, 2011

To better understand the ROI, my company, Burson-Marsteller, teamed up with the Great Place to Work Institute to ask senior executives from top-ranked companies about the value of a positive work environment. They know their audience. For this audience, it's imperative to communicate the company's commitment to being a great workplace.

Company 17

Company Heskett Ryan Audience 17

Harvard Business Review

DECEMBER 4, 2018

But investing in an internal communications strategy that leverages mobile app technology can play an integral role in reaching employees, connecting strategy with operations and helping companies thrive, according to new research by Staffbase. Businesses Are at an Internal Communication Crossroads.

Content 8

Content Middle Management Directory CIO 8

Harvard Business Review

FEBRUARY 22, 2011

Our audience was composed of C-level digital executives from nearly a hundred major media brands. Adding a profile on Facebook has little to no impact on Facebook's operating costs. Owning the audience is an imperative. Fourth, monetizing audiences requires analytics. [For more, visit the Communication Insight Center.].

CPA 15

CPA CPM Advertising Disintermediation 15

Harvard Business Review

NOVEMBER 7, 2017

Marketers see the world as campaigns, messages, channels, and audiences. To a marketer, sales is a channel for reaching their audience. In the beginning of a disruptive innovation, the thing to measure is not ROI. This behavior is a result of the underlying mental models of sales and marketing.

Execution 12

Execution Strategy Metrics Resistance 12

Strategy Driven

JUNE 15, 2020

Operating under tight budgets makes it almost impossible for startup owners to set aside a marketing budget. Within the tight operating budget, they have to pay rent and employees, purchase raw materials and take care of the huge overhead costs. This high response rate should take care of any concern that you had regarding ROI.

Budgeting 65

Budgeting Marketing Audience Marketing Strategy 65

Strategy Driven

MARCH 24, 2021

Instead, you can work with a communication licensed operator like GetVoIP to avail of the best services as per your needs. Furthermore, by catering to a more diverse audience, you get the opportunity to bring in new customers too. You want an affordable budget with high-quality service you can rely on easily. Progressive marketing.

Marketing 74

Marketing ROI Content Marketing Strategy 74

Harvard Business Review

MARCH 31, 2016

Boosting engagement in wellness can only be achieved when workers own the program, understand how they and the company benefit, and are given a meaningful voice in its ongoing operation. There are generally two answers: return on investment (ROI) and value of investment (VOI). There are a few simple ways to start doing this.

Planning 8

Planning Incentives ROI Long-term 8

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. ’” To reverse this perception and to get greater bang for marketing’s buck, we believe that CMOs must become true collaborators with CFOs and adopt a marketing ROI approach that’s driven by analytics. The opportunity is enormous. Get more for the money.

CFO 8

CFO Short-term Long-term Benchmarking 8

Strategy Driven

NOVEMBER 8, 2010

You also need an aggressive programming strategy, one that includes defining your key audiences and targeting them through all available channels, to ensure that they know that you want to build a relationship with them. Marketing 101 principles still apply. That means you need compelling incentives to have people join your community.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

MARCH 31, 2016

Utilizing AgilOne, a predictive marketing cloud solution, we were able to break down data silos across marketing and operational systems, combining data from Lilly’s CRM system, website, and in-store interactions into a single unified platform to analyze and understand our consumer journey and preferences.

Marketing 8

Marketing CRM Brand Retail 8

Harvard Business Review

MAY 22, 2013

However, published data indicate that 25% of the audience is losing the battle to stay awake for an additional reason; that''s the percentage of people who suffer, at some level, from sleep-disordered breathing. They''re not just experiencing a post-prandial lull. The occupational health and safety risks are obvious.

Presenteeism 8

Presenteeism Absenteeism ROI Morale 8

N2Growth Blog

OCTOBER 6, 2010

Now that Bill will probably never speak to me again, here are the few gems that he passed along to the audience: Get better every day you live. What’s the ROI on a handshake? In a world where everything is connected, anything is possible. Leaders make the news, they don’t report it.

Blog 306

Blog Brand Media Influence 306

Harvard Business Review

JUNE 8, 2018

Like many competitors in the apparel industry, Vineyard Vines has kept their operations lean in order to preserve operating margins. This holiday-themed product campaign targeted two specific audiences: 1) customers who had previously viewed the holiday-themed apparel and 2) customers with a high affinity toward the product.

Retail 8

Retail Apparel Engineering Audience 8

Strategy Driven

NOVEMBER 1, 2023

Many companies operate with only a vague idea of their real value, leading to missed opportunities and unoptimized strategies. They provide businesses with expert insights into valuation, helping them see their operations in a new light. They might even operate in entirely different sectors.

Tactics 106

Tactics Content Core Competence Marketing 106

Harvard Business Review

MAY 30, 2017

It used the data gathered through these tests to predict which possible headlines and visual combinations – and thousands of other campaign variables – would most likely convert different audience segments through various digital channels (social media, search, display, and email or SMS). Did this spend increase ROI?

ROI 14

ROI Tools Marketing CRM 14

Women on Business

MARCH 18, 2013

Without understanding CLV or analyzing the ROI of customer acquisition, you’re essentially operating in a marketing vacuum. Most companies that include CLV in their ROI calculations include only the expected transaction value. Many businesses conduct their marketing without calculating CLV. Quality trumps quantity here.

Efficiency 259

Efficiency PR ROI Loyalty 259