Why the Print Catalog Is Back in Style
Harvard Business Review
FEBRUARY 25, 2015
According to the Direct Marketing Association (DMA), catalog mailings grew in 2013 to 11.9 According to the DMA, in 2012 mailings dropped to its lowest level since it began collecting annual data in 2001. The recent resurgence in the popularity of catalogs raises questions about their value and long-term viability.
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