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Meet Your Company's New Chief Customer Officer

Harvard Business Review

In his research, he reports that these individuals typically have extensive sales, marketing and operational backgrounds. But Hagen has identified three attributes that these leaders must possess: 1) a passion for customer experience; 2) a strong personal brand; and 3) operational know-how. Get operational expertise, and fast.

Company 14
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Apple Versus the Strategy Professors

Harvard Business Review

Someday, Apple's now 11-year-long run of nearly unbroken triumph (I'm dating it to the launch of the iPod in November 2001) is going to end. This is another Christensen observation, albeit a lot less famous than the one about disruptive innovation. That is just the way of the business world. The questions, of course, are when, and how.