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Corporate Social Responsibility (CSR)

Coaching Tip

If you try to create profit in any other way, you may succeed in the short term, but in the end the natural movement of society will crush you and you are bound to lose. CSR is not charity; it is an investment made in order to create value and does not differentiate between commercial and CSR activities.

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Why Do Corporations Need A Single Purpose?

Harvard Business Review

As the Harvard Business School's Michael Jensen put the argument in a 2002 article , "Any organization must have a single-valued objective as a precursor to purposeful or rational behavior. Some want to hold their shares for only a short time and care only about tomorrow's stock price.

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How IBM's Sam Palmisano Redefined the Global Corporation

Harvard Business Review

Recognizing that the company's command-and-control culture wouldn't work in the 21st century, he defined leadership as leading by values and created a unique collaborative organizational structure. In 2002 Palmisano succeeded a legendary leader in Lou Gerstner, who saved IBM from being broken up and put it on a viable course.