Strategy Driven

NOVEMBER 1, 2010

Public scandals like the BP oil spill and Goldman Sachs’ mortgage securities fraud compromised consumers’ trust in brands, and as a result, consumer loyalty was at an all-time low. which resulted in an increase in brand awareness of 72 percent between 2004 and 2010. Unlike Santander, Goldman lost sight of its brand promise.

Brand 61

Brand Globalization Banking Long-term 61

Harvard Business Review

OCTOBER 7, 2014

The fans that the multi-billion dollar football machine depends on are suddenly having to defend their loyalty, and some are deciding they can’t. Consider the soul-searching that must have gone on at Merck in 2004 when its management finally made the decision to remove Vioxx from the market. Crisis management Ethics Leadership'

Company 14

Company Crisis Crisis Management Video 14

In the CEO Afterlife

MARCH 18, 2015

By 2004, sales and profits were in double digit declines. Intuit is successful because they bring their ‘do less better’ cultural ethic to their customers. Because of that, they are rewarded with brand loyalty. Complexity had brought LEGO to its knees. Something had to be done.

Apparel 100

Apparel Brand Franchising Competitive Advantage 100