2006 and Direct Marketing - Leadership Digital

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2006

Direct Marketing

After a Merger, Don’t Let “Us vs. Them” Thinking Ruin the Company

Harvard Business Review

MAY 21, 2018

Consider this example: When The Interpublic Group (IPG) merged the direct-marketing company Draft with the ad-agency Foote Cone & Belding (FCB) to become one agency in 2006, “it was immediately apparent that the cultures of the two agencies were wildly different,” shared Marty Stock, then head of Coors advertising at FCB.

Company

Company Direct Marketing Execution Taylorism

Customer Intimacy, Meet Operational Excellence

Harvard Business Review

SEPTEMBER 6, 2013

As a direct marketer we have been good at customer intimacy. ThedaCare employees have increased productivity 12 percent since January 2006, saving the company more than $27 million. Bean is embarking on a major investment in its systems infrastructure. We know a lot about our customers.

Customer Intimacy

Customer Intimacy Operations Supply Chain Retail

After a Merger, Don’t Let “Us vs. Them” Thinking Ruin the Company

Customer Intimacy, Meet Operational Excellence

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