4 Ways CEOs Can Conquer Short-Termism
Harvard Business Review
FEBRUARY 24, 2017
Great stories are credible, simple, consistent, and use both financial and nonfinancial metrics to link a long-term vision and firm values with a distinctive business strategy and focused operational priorities. Mark Bertolini, CEO of Aetna, began his tenure, in 2010, by lowering targets by over one-third, in a single bold move.
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