Mills Scofield

NOVEMBER 18, 2011

In meat plants, tens of thousands of operators are “whizzing” meat products everyday in over sixty countries around the world. So into the “Scoping” stage we go and the learning begins. Million; not big, but interesting.

Succession 70

Succession Industry Stage-Gate CFO 70

Terry Starbucker

OCTOBER 10, 2010

The 90% Theory And Why That Can Be Enough by Starbucker on October 10, 2010 Jack Welch at the World Business Forum, October 5 2010 (Photo by dov.com) Charisma – “ a personal magic of leadership arousing special popular loyalty ” (Webster Dictionary) You notice them the minute they enter a room. That aura, that confidence, that vibe.

Charisma 309

Charisma Welch Stage-Gate Self-aware 309

Harvard Business Review

JANUARY 16, 2013

Bad quality control: MobileMe, antenna-gate. Also, Consumer Reports issued a "does not recommend" on the iPhone 4 (in 2010). Yes, Steve Jobs actually unveiled a leather iPod pouch on stage. No advertising innovation: The "I'm a Mac/"I'm a PC" campaign ran for three and a half years without a refresh. No iPad mini at all.

Marketing 9

Marketing Stage-Gate Advertising Price 9

Miles Anthony Smith

NOVEMBER 7, 2019

Some companies haven’t used an agency because they believe no one knows their product and the reason for operating in their space as well as they do. One myth for me is that creating unique content for a matrix of each stage of the buying journey for each distinct customer segment is simply not sustainable for most companies.

Marketing 105

Marketing Content Audience Brand 105