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From idea to strategy

Lead on Purpose

Or, it could mean filter technology/product/service/experience (TPSE) ideas to align the TPSE portfolio with one or more strategies. In Bartz’s case, there is a queue of TPSE to work through before they stage gate the emerging ideas against strategy alignment. It could mean turn the management idea into a strategy.

Strategy 100
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50 Ways to Leave your Lover: Keep Failing Til the Last Thing You Try Is Successful

Mills Scofield

There is a big difference between “knowing that you can” and “deciding that you want to” and at Bettcher we use a toll gate product development process fashioned after Robert Cooper’s StageGate process. So into the “Scoping” stage we go and the learning begins.

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How Can We Scale Educational Innovations?

Harvard Business Review

Editor's note: This post is part of a three-week series examining educational innovation and technology, published in partnership with the Advanced Leadership Initiative at Harvard University. The challenges of urban K-12 education in the United States, and indeed globally, are at a crisis stage. This raises an interesting question.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

One myth for me is that creating unique content for a matrix of each stage of the buying journey for each distinct customer segment is simply not sustainable for most companies. Not every company should be focusing on a blog right out of the gate. Stay on top of all technological advances pertaining to marketing.

Marketing 105
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Finally, a Good Idea from Congress (And It Helps Start-Ups)

Harvard Business Review

In practice, a start-up is in its early stages is not making a profit and is therefore not paying income tax — making it ineligible to use the R&D tax credit under current law. Supporting small incremental steps — the reality of innovation and technological change — are what the R&D tax credit is about.

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Finally, a Good Idea from Congress (And It Helps Start-Ups)

Harvard Business Review

In practice, a start-up is in its early stages is not making a profit and is therefore not paying income tax — making it ineligible to use the R&D tax credit under current law. Supporting small incremental steps — the reality of innovation and technological change — are what the R&D tax credit is about.