Can Chinese Smartphone Darling Xiaomi Compete in Western Markets?
Harvard Business Review
SEPTEMBER 24, 2013
With a business model of at-cost hardware and software up-selling, it recently raised its 2013 sales targets from 15 million smartphones to 20 million, and is now gazing abroad. Barra has his work cut out for him: Chinese companies have had mixed success so far in competing with top Western brands on several fronts at once.
8 
Let's personalize your content