Strategy Driven

JUNE 5, 2014

Take note that 72% of B2B marketers have no or very little processes for lead funnel optimization, according to the 2012 Marketing Sherpa B2B Benchmark Study. In 2013, the Marketing Sherpa B2B Analytics Study revealed that 63% do nothing or occasionally leverage data to gain any insight. What are you thinking?

Marketing 51

Marketing B2B Due Diligence Benchmarking 51

Harvard Business Review

SEPTEMBER 24, 2013

With a business model of at-cost hardware and software up-selling, it recently raised its 2013 sales targets from 15 million smartphones to 20 million, and is now gazing abroad. Barra has his work cut out for him: Chinese companies have had mixed success so far in competing with top Western brands on several fronts at once.

Marketing 8

Marketing B2B Levitt Disruptive Innovation 8

Harvard Business Review

JUNE 30, 2015

Inside the company, we sometimes refer to this initiative as “The Death of McKinsey,” an identifier not-so-loosely inspired by a blog post from Gordon Ritter and motivated further by a 2013 Clayton Christensen HBR article. Slowly but surely, these same techniques are being brought to the B2B space, and to health care.

Health Care 8

Health Care Benchmarking Short-term Gordon 8

Harvard Business Review

AUGUST 4, 2017

“So, for me, it was a best-case scenario: The ethos and values of the company were the same, while the success of the company and opportunities within it had expanded.” But in 2013, after five years at the company, she resigned. She managed crisis communications, ran PR for big national brands, and worked in B2B and B2C.

Company 13

Company PR Learning-by-Doing Maturity 13

Harvard Business Review

NOVEMBER 15, 2013

Jack Ma, founder of Alibaba, the world’s largest online B2B global trading marketplace, is probably the most obvious choice. He has spoken repeatedly about his dreams , going so far at one point to advise : “Don’t let your colleague work for you, but work for their dreams!”

Entrepreneur 8

Entrepreneur Proposal Stage-Gate Disruptive Innovation 8

Harvard Business Review

JULY 9, 2014

The marketers of Clearblue Advanced Pregnancy Test, a product that can tell you if you’re one-week, two-weeks, or three-plus weeks pregnant, asked a couple of D-list celebrities to tweet out their positive tests back in 2013. For example, lifestyle is often used as a way to segment. 5) Differentiable. 6) Actionable.

Market Segmentation 8

Market Segmentation Marketing Insurance Price 8

Harvard Business Review

MARCH 14, 2016

The term “unicorns,” coined, in 2013, by Aileen Lee, founder of Cowboy Ventures , is commonly used to identify venture-backed private companies valued at $1 billion or more. …If failure is the prerequisite of success, businesses can no longer afford not to encourage risk taking. Unicorns are: Small in size.

Company 8

Company Succession Analysis Entrepreneur 8