2013 Brand Management Management Operations 
Harvard Business Review
JULY 30, 2015
This continues a trend The Association of National Advertisers first reported in 2013. A brand manager at a Fortune 100 company expressed deep frustration to me: “We want to connect to our customers in a new way. But these companies aren’t getting rid of marketing – they’re just bringing it in-house.
Harvard Business Review
JULY 17, 2015
’” Purpose might have informed the management of two failed brands – Blockbuster and Radio Shack — differently. The brand died a slow death, beginning when Blockbuster filed for bankruptcy in 2010 and then ultimately when its acquirer, Dish Network, decided to shut down all video rental operations in 2013.
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