Scan for the 3 key ingredients of trends to survive in the Expectation Economy
Strategy Driven
MAY 6, 2016
Trends – and behavior more broadly – are ultimately rooted in our basic, fundamental, rarely-if-ever-changing human needs, wants and desires. When drivers of change bump up against consumers’ immovable human needs and wants tension arises. You’ll agree that these desires don’t come and go from season to season.
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