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This Strategic Pivot to Address COVID Will Help Your Business Thrive

Lead Change Blog

Below is a summary of how I helped five startups, three middle-market companies, and a business unit of a Fortune 300 company pivot for pandemic-influenced business settings. Challenge Business Model Assumptions. The first step is to evaluate assumptions about the business model.

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Five Crucial Actions That Build Unity And Foster Performance

Eric Jacobson

Regardless of how fractured business focus can become, people are at the center of everything that brings business success. There is a fundamental human need to feel connected to others and the depth and quality of that connection initiates and fosters unity. Deutser : Organizations are made up of people.

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Scan for the 3 key ingredients of trends to survive in the Expectation Economy

Strategy Driven

Trends – and behavior more broadly – are ultimately rooted in our basic, fundamental, rarely-if-ever-changing human needs, wants and desires. When drivers of change bump up against consumers’ immovable human needs and wants tension arises. You’ll agree that these desires don’t come and go from season to season.

Trends 50
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The Continuum and the Marketplace

Strategy Driven

In consumer business strategy – from branding to product development – addressing the emotional human needs continuum is crucial to success. Businesses that seek to create superior product/service experiences need to learn how to empathize with consumers’ needs. The Value of Human Needs.

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The No. 1 Enemy of Creativity: Fear of Failure

Harvard Business Review

So, you act like an anthropologist to understand human needs and problems before jumping to solutions. Most of us in business, if we need to discover how to do something new, use PowerPoint or Excel spreadsheets to rationalize our approach. And modern management systems must become far more adaptive.

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What’s the Purpose of Companies in the Age of AI?

Harvard Business Review

While there has been a lot of discussion about “what’s left for humans?” If computer technology has the capacity to simplify and streamline transaction costs, more and more work can be done through these smart-contract arrangements, making traditional human-managed firms obsolete.

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Reinventing the Chief Marketing Officer: An Interview with Unilever CMO Keith Weed

Harvard Business Review

It’s the greatest use of domestic water and we have a big business in emerging markets where people have to work hard to fetch water or pay a lot for it. When Paul arrived at Unilever he immediately started creating a new vision and business model with both growth and sustainability at its core. We don’t have all the answers.