Business Model, Finance, Human Needs and Management

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Scan for the 3 key ingredients of trends to survive in the Expectation Economy

Strategy Driven

MAY 6, 2016

If you work for a small firm or a giant organization, in fashion or finance, in Texas or Tanzania, you are competing in a ruthless, globe-spanning Expectation Economy. Trends – and behavior more broadly – are ultimately rooted in our basic, fundamental, rarely-if-ever-changing human needs, wants and desires. Innovations.

Trends

Trends Supply Chain Innovation Human Needs

Reinventing the Chief Marketing Officer: An Interview with Unilever CMO Keith Weed

Harvard Business Review

JULY 21, 2014

It’s the greatest use of domestic water and we have a big business in emerging markets where people have to work hard to fetch water or pay a lot for it. When Paul arrived at Unilever he immediately started creating a new vision and business model with both growth and sustainability at its core. We don’t have all the answers.

Marketing

Marketing Brand Mission Statement Marketing Strategy

Leadership Digital

Scan for the 3 key ingredients of trends to survive in the Expectation Economy

Reinventing the Chief Marketing Officer: An Interview with Unilever CMO Keith Weed

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