Business Model Human Needs Management Marketing Strategy 
Strategy Driven
NOVEMBER 15, 2013
In consumer business strategy – from branding to product development – addressing the emotional human needs continuum is crucial to success. Businesses that seek to create superior product/service experiences need to learn how to empathize with consumers’ needs. The Value of Human Needs.
Harvard Business Review
JULY 21, 2014
It’s the greatest use of domestic water and we have a big business in emerging markets where people have to work hard to fetch water or pay a lot for it. When Paul arrived at Unilever he immediately started creating a new vision and business model with both growth and sustainability at its core.
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