Remove Business Model Remove Human Needs Remove Innovation Remove Management
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This Strategic Pivot to Address COVID Will Help Your Business Thrive

Lead Change Blog

Below is a summary of how I helped five startups, three middle-market companies, and a business unit of a Fortune 300 company pivot for pandemic-influenced business settings. Challenge Business Model Assumptions. The first step is to evaluate assumptions about the business model.

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Scan for the 3 key ingredients of trends to survive in the Expectation Economy

Strategy Driven

They don’t even need to experience these new methods themselves, hearing about them is enough to make them demand the better way. Trend-Driven Innovation , as detailed in our book of the same name, is the end-to-end process of tracking changes in these expectations to make sure that your products, services or experiences don’t fall behind.

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The Continuum and the Marketplace

Strategy Driven

In consumer business strategy – from branding to product development – addressing the emotional human needs continuum is crucial to success. Businesses that seek to create superior product/service experiences need to learn how to empathize with consumers’ needs. The Value of Human Needs.

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The No. 1 Enemy of Creativity: Fear of Failure

Harvard Business Review

So, you act like an anthropologist to understand human needs and problems before jumping to solutions. Most of us in business, if we need to discover how to do something new, use PowerPoint or Excel spreadsheets to rationalize our approach. And modern management systems must become far more adaptive.

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What’s the Purpose of Companies in the Age of AI?

Harvard Business Review

While there has been a lot of discussion about “what’s left for humans?” If computer technology has the capacity to simplify and streamline transaction costs, more and more work can be done through these smart-contract arrangements, making traditional human-managed firms obsolete.

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Reinventing the Chief Marketing Officer: An Interview with Unilever CMO Keith Weed

Harvard Business Review

It’s the greatest use of domestic water and we have a big business in emerging markets where people have to work hard to fetch water or pay a lot for it. When Paul arrived at Unilever he immediately started creating a new vision and business model with both growth and sustainability at its core. We don’t have all the answers.