Make Your Innovative Idea Seem Less Terrifying
Harvard Business Review
OCTOBER 11, 2013
By 2013, we had honored Jack Dorsey of Twitter, Garrett Camp of Uber, famed choreographer Twyla Tharp, and Gangnam style pop artist Psy. Rarely have I had that kind of immediate trust and social currency when proposing something new. In 2010, the first year, the event was fledgling, but charming.
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