2013 Career ROI Technology 
Harvard Business Review
APRIL 15, 2013
Nevertheless, analog spending still rules, as confirmed by Gartner''s 2013 digital marketing spending report. ROI is often ambiguous and anecdotal, which can relieve the CMO of true accountability. Last year, Gartner predicted that by 2017, the CMO''s technology budget will exceed the CIO''s.
Harvard Business Review
APRIL 7, 2016
As someone who had spent most of his career working in and cofounding startups, it was big, heady stuff. ” They also measure the value of this activity, and expect to see a real ROI. It was also a resounding failure. As Jeff Stump, a partner there, said to me, “If a pin drops in our network we want to know about it.”
Expert insights. Personalized for you.
8 
Let's personalize your content