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LinkedIn is great for business – er, I mean SMART business.

Strategy Driven

How are your connections helping your sales or your career? increase their interactive marketing ROI. And stop using dead sales words like ‘ROI,’ and ‘helps organizations.’ Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Most are average or less. Some are pathetic. How’s yours?

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On Return on Relationship by Ted Rubin and Kathryn Rose

Rajesh Setty

TR: ROI is simple dollars and cents, ROR is about people. So here’s your new 4-word mktg strategy for 2013: Guess Less, Ask More… and always start with “How can I serve you?”. Kathryn has a 20+ year career in sales and marketing that includes successful track record of using a collaborative mindset to increase sales.

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The Peril of Untrained Entry-Level Employees

Harvard Business Review

First the bad news: most of those employers aren’t doing much to provide their new hires with the training and support they need to get their careers off to a strong start. More than half (52 percent) of respondents who graduated in 2012 and 2013 and managed to find jobs tell us they did not receive any formal training in those positions.

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What I Learned from Trying to Innovate at the New York Times

Harvard Business Review

As someone who had spent most of his career working in and cofounding startups, it was big, heady stuff. ” They also measure the value of this activity, and expect to see a real ROI. zbysiu rodak. It was also a resounding failure. They measure efficiency, productivity, quality of the network, quality of inputs and outputs.

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The Rise of the Digital CMO

Harvard Business Review

Nevertheless, analog spending still rules, as confirmed by Gartner''s 2013 digital marketing spending report. ROI is often ambiguous and anecdotal, which can relieve the CMO of true accountability. Digital marketing provides targeted reach and measurable impact. Shouldn''t CMOs and all marketers be shocked by this?

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